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Company Spotlight: Viroxoty

October 25, 2011

What they do:

Viroxoty creates female-oriented games for Facebook, developing popular franchises that can then extend to smartphones, tablets, and international social networks.

Why they will win:

1.Viroxoty learned the Facebook platform very quickly, with a development process that produces analytic-based iterations to achieve optimal revenue.
2. Their user acquisition costs have been tightly focused and low-cost, allowing them to create a user-base which monetizes with high lifetime values.
3. Their passion for female-oriented role-playing games, combined with a capacity for strong execution, has made them a promising partner for a number of large well-known publishers (more details to be announced soon)

Company Spotlight: DreamsLair Entertainment

October 25, 2011

What they do:

Italy-based social games maker DreamsLair Entertainment is a social gaming startup focused on developing mid to hard core games for Facebook and mobile platforms. DreamsLair Entertainment’s vision is to create digital entertainment that that will become synonymous with innovation and social interaction.  Their low costs of their Italian production team ensures a high profit ratio.

Why they will win:

  1. DreamsLair has created artwork that is unrivaled by anything else on Facebook; each scene is rendered so beautifully that Boris Vallejo would be proud.  They have often been called “The World of Warcraft of Social.”  Before coming to us, DreamsLair already had a  team of 13 members.
  2. During the closed beta of their first title Ashtaria, on average users were playing for 1.5 hours per day.
  3. They are ahead of the game in marketing with their strong understanding and vision for social mobile game success.

Company Spotlight: Neko Neko

October 25, 2011

What they do:

Neko Neko is a game development and publishing company specializing in adapting top-rated games from Japan to the US market. Their first game, “’Vanguard Princess,” has seen over 2 million downloads worldwide and will soon be playable on an assortment of cloud-based platforms.

Why they will win:

  1. Neko Neko Founders Taiko Fujimura and Austin Osueke come from an impressive background in comic book publishing, and their diverse network of connections has afforded them exclusice rights to content other publishers have tried and failed to get.
  2. They have built relationships with cloud distribution platforms like Spoon, Amazon, and OnLive.
  3. They have firm understanding of game mechanics and the redesign needed in porting console titles to cloud PC and mobile platforms.

Company Spotlight: Bushi-go

October 25, 2011

What they do:

Bushi-go is a new media company developing core-quality adventure games for iOS and Android based devices. Episodic content has already proven to be profitable under the right conditions, and Bushi-go is working to disrupt the traditional delivery model, providing high-quality interactive games.

Why they will win:

  1. Bushi-go has an innovative model for delivering episodic content, giving players the chance to expand the game universe laterally, and giving those who take advantage of the in-app purchases a more engrossing experience.
  2. They boast an experienced team that includes veterans from Sony, Digital Chocolate and Legacy Interactive.
  3. They are targeting high-monetizing, under-served markets.

Company Spotlight: Pontaba

October 25, 2011

What they do:

Pontaba is the creator of Starlogic, a 2D and 3D synchronous and asynchronous HTML5 game platform that allows games to be deployed across multiple devices with one click while drastically cutting down development time.

Why they will win:

  1. The founding members of Pontaba are some of the most charming personalities in the games space. Their ability to warm up hostile rooms in seconds makes them natural deal makers.
  2. HTML5 is the next big thing in game development — no charge to developers in appstores, one button deployment, etc — and Pontaba is leading the charge.  When considering Facebook’s next move to an HTML5 based mobile platform, we will see an unprecendented disruption in the gaming industry, and Pontaba is ready to lead the charge.
  3. They have established powerful relationships with reward networks, distribution partners, and monetization networks, thereby incentivizing developers to join their platform.  They already have garnered incredible traction with some amazing partners (more details to be announced soon)

Company Spotlight: Gabagool Games

October 25, 2011

What they do:

Gabagool Games’ hilarious, retro-styled and action-packed games team with ninjas, zombies and awesome boss battles, so it’s no wonder that they caught our eye. Along with genuinely funny and rewarding content, they also have a knack for naming their games; who wouldn’t want a game called Ghost Ninja Zombie Beatdown?

Why they will win:

1.      CEO Sebastian Santacroce has more than 7 years of experience developing, designing and managing mobile games.
2.      They’ve seen more than 200k downloads in a single month with limited marketing; just imagine what they could do with more!
3.     They’ve demonstrated  impressive metrics: a 44% retention rate in October and 2.8 minutes of play time per average session

Workshop: Deepika Bajaj

October 14, 2011

Deepika Bajaj dropped by YetiZen today to explain how to create successful marketing campaigns by understanding your consumer’s wants and needs. According to market analysis, gamers can be broken down into six unique segments: core gamers, digital gamers, mobile gamers, family gamers, avid pc gamers, and light PC gamers. Deepika broke down each of these groups in terms of average age, average income, and distinguishing behavior patterns. As she explained, you need to understand who your players are, so that when it comes time to market to them, you will be able to target them more accurately. She also explained what types of games each segment tends to play (apparently everyone DOES love puzzles) and explained that if you create a product that overlaps the interests of most segments, you will likely appeal to a wider audience.